Hotstar is one of India’s most popular mobile entertainment platforms, offering more than 50,000 hours of quality content available in English, Hindi and regional languages. Mobile advertising in Hotstar allows you to reach engaged audiences viewing premium content across a variety of genres. A hugely popular platform for video content, Hotstar gets over 8 million video views per day on average. 90% of users who consume sports content on Hotstar watch games live and only 10% watch games as video-on-demand. Hotstar has been the official streaming partner for the Vivo IPL 2018 and reached over 180 million people, 75% of whom were urban viewers.
With more than 100 million active users monthly, Hotstar reaches an extensively large audience base. Hotstar has 2.5x more reach than conventional TV, and on average people spend upto 5x more time on the platform than they do on TV. Hotstar offers more than 200 shows, with viewers spending more than 30 minutes on average. Hotstar’s popularity as a video streaming platform makes it an excellent channel for your advertising and marketing needs.
Having registered more than 235 million installations of the Hotstar app till date, Hotstar’s diverse and varied offering has something for everyone. Advertising in Hotstar app through releaseMyAd helps you leverage its wide reach and get your brand message across to your target audience. releaseMyAd simplifies mobile app advertising. Video ads on Hotstar are an effective communication method as Hotstar’s users are highly engaged. Choose from in-stream ads on Hotstar including pre-roll ads and mid-roll ads to transform viewers into potential customers.
releaseMyAd makes advertising in mobile apps easy. Advertising in Hotstar via releaseMyAd is quick and simple. Make your ad go live with just a few clicks. Follow these 5 steps to launch your ad campaign in the Hotstar app.
1.Select the Hotstar App
From our list of apps, select the Hotstar app on the releaseMyAd platform.
2. Set Campaign
Set your budget for the advertising campaign and select the dates for your campaign as well as the duration it is to run for on Hotstar.
3. Go Live
Give us your ad creatives for Hotstar according to specifications on the releaseMyAd platform, make your payment and your ad campaign will go live!
4. Track Performance
Get real-time data and live updates of how your campaign is performing from us. We provide you daily reports so you can keep a check on your campaign’s performance.
5. Optimise Campaign
With our daily reports and live updates, you can make the necessary changes to the ad campaign as deemed fit to optimise performance.