• Downloads
    350 Million

  • Reach
    260 Million+

  • Time Spent/Daily
    79 Mins

  • Gender
    M-87% F-13%

  • Age
    18-55 years

What are my targeting option for Hotstar IPL 2021 Ad?

Here's how you can reach the right set of potential customers
Location
Reach your target users in a specific state or city.
Age
Demographically target users within your buying target.
Gender
Reach specifically male or female audience.

Why choose releaseMyAd to book Ads on Hotstar IPL 2021?

Here's why you should choose to directly book your Ads on Hotstar IPL 2021 via us:

Why should you advertise in Hotstar IPL 2021?

Indian Premier League, popularly known as IPL is one of the major sporting events held annually in India since 2008. 8 teams named after 8 states and cities of India battle it out among huge fanfare. IPL 2021 Remaining matches are going to be held from 19th Sept 2021 to 10th Oct 2021.

With a record-breaking viewership in the year 2020, Hotstar has amassed over 300 million monthly active viewers and 18.6 million concurrent viewers over its platform, turning it into a global entertainment competitor. On April 2020, the platform was integrated with Disney+. Live Sports streaming continues to command its viewership patterns wherein IPL tops off the charts. The soaring viewership and the augmenting content variety makes it an appealing platform for your advertising and marketing needs. Hotstar also bears a suite of targeting options based on interest, demographics, geography, carrier/data usage of the audience to acquire a better brand response.

The popularity of IPL is unparalleled. This can be established from the fact that despite Covid-19 defining the entire year 2020, IPL was the most searched topic in India. Not only is IPL the biggest cricket event of the year in India but also the biggest opportunity for advertisers to stand out. From sponsorship to stadium activation to advertising on TV and Hotstar, IPL 2021 is undoubtedly going to be one of the major advertising seasons for brands..

 • Hostar has an integrated audience base ranging from 18 to 35+ years old.

 • As per the analytics, people spend 5x more time on Hostar than on TV.

 • Hotstar targets an eclectic audience type.

 • It optimizes the user experience by personalizing content for subscribers.

 • Loyal Viewers use the app at least once in every 3 days.

 • Brands including Tata Motors, Vicco, Barbecue Nation, Pharmeasy have advertised with Hotstar and witnessed an increase in sales.

 • Affordable premium subscription rates of Hotstar draw more viewers than its competitors.

To advertise with Hotstar, releaseMyAd helps you leverage its reach to disseminate your brand/product message to the right audience. The bumper and mid-roll ad placement while video streaming is sure to capture the interest of the users. With a very simplified procedure, you can advertise on the Hotstar app via releaseMyAd and turn viewers into potential customers. An added benefit of advertising with releaseMyAd is that you can get real-time data on the ad performance and make timely modifications to improve its performance.

How can you advertise in Hotstar IPL 2021?

Wondering how to go about booking an ad with Hotstar via releaseMyAd? Follow these 5 steps and make your ad booking breezy!

1. Select the Hotstar option from the list of apps on m.releaseMyAd website.

2. Scroll through and check the ad types you want to select for your campaign.

3. Submit the enquiry by filling up your contact details so that we can reach you and help you to set up the campaign & and provide all the details as per your requirement.

4. Once your ad is live check the ad performance with real-time data and live reports provided by releaseMyAd.

5. Optimize your campaign If required, make amends to your campaign for enhanced performance.

Frequently Asked Questions on Hotstar IPL 2021 through releaseMyAd?

Q.How can I advertise my brand on Hotstar?

Ans.1. Select the Hotstar option from the list of apps on m.releaseMyAd website.

2. Scroll through and check the ad types you want to select for your campaign.

3.Submit the enquiry by filling up your contact details so that we can reach you and help you to set up the campaign & and provide all the details as per your requirement.

Q.What are the charges to advertise with Hotstar?

Ans.The ad rate is based on thousand impressions & vary for different ad types.

Q.What is the booking deadline?

Ans.Make sure to advertise 7 days prior to the launch date of the campaign.

Q.Can I select my target audience with Hotstar advertising?

Ans.Yes, you can select the audience you want to advertise with.

Q.Can we give audio ads on Hotstar?

Ans.No, Hotstar ads are videos or display formats. For audio ads, select the audio ad type option on the m.releaseMyAd website to check out the applications which support audio ads.

Q.What types of advertisements can I run on Hotstar?

Ans.1.Video Ads-

 •Pre-roll Video ads (upto 30 second videos that play before the user's media begins)

 •Mid-roll Video ads (up to 30 second videos that play at various points throughout media playout)

2.Banner Ads-

 •Native Display/ Spotlight Frames- To drive installs for your app or make people visit and take action on your website/app.

 •Branded Cards- To drive a quick reach for your brands.

Q.What is the maximum ad duration of Hotstar?

Ans.The maximum ad duration for an ad campaign on Hotstar is 30 seconds.

Q.How long will it take for my ad to go live?

Ans.Once the payment is confirmed, it may take 48-72 hours for the campaign to go live.

Q.What should I do if I am unable to book an advertisement myself?

Ans. Submit the enquiry by filling up your contact details so that we can reach you and help you to set up the campaign & and provide all the details as per your requirement.

Ans.The rates are fixed. But you can optimize your cost by altering your creatives

Q.What are the ad specifications?

Ans.On selecting the app from the list of apps, you have to input specifications like campaign title, brand logo, Ad URL and more to complete the campaign launch.

Q. What should I do if I am unhappy with the launched ad campaign?

Ans.If you are not satisfied with the ad campaign after it is launched, you can choose to pause it.

Q.How can I find out if the campaign is doing well?

Ans.You can check the campaign and consumer performance with real-time data and live reports provided by releaseMyAd.

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